The Challenge

Samsung Galaxy S23 was about to hit the stores with bold claims of being the most eco-friendly phone by using recycled materials in phones for the first time. Hot on the heels of its Samsung Galaxy S22 breakability test, Allstate Protection Plans tasked us to break through the hype and generate coverage for its first Breakability test on phones that used recycled materials to test if the sustainability of the product comes at the cost of its quality and highlight their own sustainability survey.

The Solution

We focused our story on the Samsung Galaxy S23 series is as durable as its predecessor, proving sustainability doesn’t have to sacrifice the quality of products. We pitched the results and story along with Allstate Protection Plans sustainability survey data across tech, business, consumer, and lifestyle press to garner a wide range of interest in the news.     

The Result

The story was well received, with placements in major tech publications such as Digital Trends, Tom’s Guide, Android Central, and Android Police.

The story also garnered attention from numerous Android-specific media and blogs such as Talk Android, Pocketable, and Sammobile.