The Challenge

Morphée is a French tech company offering a range of products to help both adults and children relax before sleep and during the day. Following successful launches in Europe, Morphée tasked Tandem with assisting with its initial launch in the U.S., where sleep tech is a crowded category, and Morphée doesn't have the home field advantage.

The Solution

To differentiate Morphée from its competitors, we strategically emphasized the products' screen-free nature and positioned them as the new generation of sleep technology designed to promote ultimate relaxation by deliberately avoiding blue light and waves.

In addition to organizing successful product launches, we've also supported Morphée with multiple industry trade events and implemented ongoing review programs for all of their products.

The Result

Our efforts have yielded overwhelmingly positive feedback from the media, with over 100 stories featured in top health, parenting, and tech outlets within the first few months.

Our success continued during our retention programs as we constantly sought relevant health and parenting topics to feature Morphée products in top-tier media outlets such as the Today Show, Men's Health, Women's Health, Good Morning America, USA Today, and more.